Advertising Gurus Quiz

Date posted on: December 23, 2008


1.Name the first full service Indian advertising agency.

Sista Advertising and Publicity Services
Venkatrao Sista opened the agency in the year 1934.

2.With which Indian advertising personality would you associate a scuba diving training institute named LaccaDives and a cigar brand named PK?

Prahlad Kakkar

3.Complete this David Oglivy quotation:'The consumer is not a moron.She is your_____'.

Wife

4.Stanley Resor served as the head of which US ad agency for almost forty-five years?

J Walter Thompson

Stanley Resor was the head and her wife Helen Lansdowne Resor served as the creative director.
At present the company is better known as JWT.It is the United States largest and world's fourth largest ad agency.
JWT won the maximum awards in Effie 2008

5.Which indian advertising guru published the book Changing Faces in 1999?

Brendan Pereira.

He was one of the founders of Chaitra Advertising.

6.Who is credited with the creation of both the Chicago School of Advertising and the famous Marlboro Man compaign?

Leo Burnett
He started his career as a news reporter and later took advertising as profession.
He once said,"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."

7.Which Indian ad guru wrote the book A Double Life?

Alyque Padamsee

Did you know that he played the character of Jinnah in Richard Attenborough's Academy award winner movie 'Gandhi'(1984).

8.He was one of the founders of the agency called Avenues,and he also created the Onida Devil.Who we are talking about?

Gopi Kukde

9.Who is the only Indian Copywriter to win the 'Copywriter of the Year' award ten times?

Freddy Birdie

10.Under whose able leadership Mudra agency transformed from a Rs 35 lakh company to a Rs 7 billion corporation in just twenty-one years?

A G Krishnamurthy

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